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THE BRAND

Since starting out in Melbourne in 2018, we've spent an unhealthy amount of time developing fabrics, researching old graphics, and obsessing over tiny details most people probably won't notice.

Our collections are a mix of high-quality staples and graphics pulled from all sorts of places. Sometimes everything makes perfect sense together. Sometimes it doesn't. We promise there's usually a reason!

A lot of what we make is inspired by vintage clothing, archival graphics, things designed for a specific purpose, and random references we've become obsessed with along the way.

We're not interested in releasing hundreds of products a year. We'd rather take our time, make things properly, and release them when they're ready.

Some pieces are loud. Some are simple. Both are intentional.

Thanks for being here,

<3 Busy