Happy Hoodie - Black

Our new Happy Hoodies are garment dyed. The garment dye process allows for a softer, broken-in feel with next to no shrinkage. Because the fabric has already been commercially washed and dried twice, the shape will hold for as long as you own it.

Throughout the garments life cycle, the colour will slightly wash down over time just like denim, giving it an authentic heritage look.

We're proud that this version is 100% cotton, compared to the previous which was a cotton/poly blend.

100% cotton hoodies are more soft and breathable, compared to a cotton/poly blend. They are significantly less likely to pill, also getting softer with use and repeated washing. Cotton ages like a fine wine, becoming vintage.

Long term, we consider our 100% cotton garments as a sustainable investment. Although they are priced higher, you'll have a piece that will last you a lot longer opposed to buying a lower quality garment several times a year while the synthetic construction deteriorates.

This hoodie comes in at 475gsm / 14oz. That means it's heavy. The gsm/oz indicates the density of the item from its overall thread count and by the thickness of the yarn. This relates to the weight of the fabric. Generally speaking, the higher the GSM the longer the garment is supposed to last and the warmer you'll be.

The original Happy Hoodie was 270gsm, making this one 75% heavier!

We've removed the signature neck detailing from this version, illustrating a more seamless & minimal appearance.